Surfing- Counter Culture - 1501 Words

In order to successfully understand the inexplicable surfer’s lifestyle as a counter-culture to main society, we must first have a greater knowledge of the ingredients that make this culture so different in the views of the social norm. A counter-culture as described by Professor Chad Smith in the second week of class is, â€Å"When subcultures specially stand in direct opposition to the dominant culture of the society in which they are located, rejecting it’s most important values and norms and endorsing their opposites.† As surfers began to express themselves more and more freely throughout the 1950’s and 1960’s, the surfing sub-culture that was portrayed by the media, with retrospect to Gidget and Beach Part, began to diminish in the eyes of†¦show more content†¦They would create little gimmicks that would further classify themselves as authentic and a bizarre breed. The â€Å"Brown-eye† became a common sight to be seen around bea ch cities and surf spots, as surfers would intentionally pull down their trunks and show their backsides to fellow surfers and the onshore crowd. This however spread to the inter cites and by â€Å"1959 1960 in beach towns and the L.A basin, cars passing by with a youth’s bare posterior framed in the side window were a common sight† (Irwin 22). Although their attitude was indeed a huge aspect in labeling the surf community as a counter-culture, it did not stop there. Their personal image changed as they began to dress in a way unconventional to society thus creating a distinction from others. Now at this point of the paper, we need to look at another view of the surf counter-culture in order to examine both sides of its complexity. Kristin Lawler believes that the thriving capitalism that came post WWII had a huge effect on the growth and direction in which the surfing counter-culture took place. â€Å"The counter-culture of the 1960s was welcomed by capitalist, who had already been getting pretty hip and countercultural themselves† (Lawler 6). With the surfing community identified as rebels to surrounding society, capitalism saw a need to supply these groups of radical individualists with products that were suitable to their lifestyle. She statesShow MoreRelated history of surfing Essay3388 Words   |  14 Pagesplanet’s counter-rotational currents, creating jetstream flows. The winds flow over the ocean’s surface creating friction that spawns chops, pushing up the seas forming perfect bands of open ocean swell. Pushed on by gravitational forces, the swells speed away from the winds that they came from, moving across the deeps until they feel the drag of the shallows near the coast. As the swells rise up out of themselves, they peak, curling into the liquid dreams that we surfers ride (Kampton 4). Surfing isRead MoreDescriptive Essay About Surf Shop1781 Words   |  8 Pages and the college that dominates this place, but one major part of the culture here that is often overlooked is surfing. No matter where one is on campus, they will see people headed off to the beach with their board in hand, or headed to Poly Escapes to rent one. I have only been surfing a handful of times in my life, which is why I chose to analyze a surf shop; I have always been fascinated by the huge obsession with surfing that is present. When meeting people for the first time here, it is almostRead MoreInterview At My Mother, Cindy Brown Essay1122 Words   |  5 Pagesthat. I expect her to have a lot of culture shocks and differences from the United States. When I grew up and where she grew up, it is such a small town and not very much diversity at all. I just know how I would be going to Japan and not knowing much about it or anyone there. Okinawa is located at the southwest tip of Japan. â€Å"Okinawa means â€Å"rope in the open sea† (Wikitravel). Okinawa’s culture is of the Ryukyu Kingdom. The Ryukyu Kingdom was a very diverse culture because of its blend through commerceRead MoreRelationship Between Customers And Employees At Caje And Behavioral Patterns Customers Conduct When Reacting With One Another1403 Words   |  6 Pagestend reflect the community they are a part of. People tend to act openly and like themselves. It is a space filled with a variety of people, doing a variety of things. (McCunn). At CAJÉ there is both outdoor seating for its customers as well as a counter and tables inside where students are often found studying or enjoying their beverages and food. The tables are only big enough to fit two people and CAJÉ is often full of student, making it difficult to find a seat. Students sometimes come with friendsRead More Cyberspace Hate Propaganda and Internet Censorship Essay1244 Words   |  5 Pagesvulnerable. Attempts at censorship fail because of the international nature of the Internet, and to a lesser extent, free speech contentions. Instead, the freedom of speech exercised by cyberhate groups can be applied by online anti-hate advocates to counter cyberhate. Educating youth is the most important tool against cyberhate, however. Teaching children to be critical of content on the Internet implies that children think critically about cultural tolerance and intolerance: hate in reality shouldRead MoreA Student Taking a Gap Year is Conceivable Essay1670 Words   |  7 Pages(Torpey 28). Helping others who are often less privileged contributes to a greater appreciation of how fortunate one is. All through this service many new friendships ensue; students will take away a unique and personal insight into themselves and the cultures they live in. 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Hence, SWA live by the 3Cs and incorporates it into their day to day operations, from the corporate level down to the men and women working at the ticket counter. One can see the 3Cs in action, whether surfing SWA website, speaking to one of team members over the phone, at the ticket counter or being is a passenger on an aircraft; you feel the commitment regardless of the touch point. SWA strives on partnering with its employees, stakeholders, stockholders, and shareholdersRead Moresales promotion of kurkure1625 Words   |  7 Pagespromise. Volumes shot by 20% in just one month. Sales have increased by 19% over last year. KURKURE TELEVISION ADVERTISEMENTS In 2004 it  launched the Kahani mein Kurkure (Crispiness in the  Story) campaign, which was atake on Indian popular culture. The advertising campaign spoofed popular Indian TV shows likeJassi Jaissi Koi Nahin and Kyu ki saas bhi kabhi bahu thi, to appeal to Indian housewives, thelargest  target  audience  to  watch  these  programs.In addition to targeting housewives, who playRead MoreConsumer Behaviour and the Surf Wear Industry2278 Words   |  10 Pageswhich the surf wear companies are not providing. †¢ â€Å"Primarily a member of the garment industry, surf wear has found itself extending and competing to non-surfing members of the consumer population fighting to maintain an image that is both associated with the ‘genuine surfers’ but capitalising on the fashion consciousness of the non-surfing consumer base.† (Bergin et al. 2003, P 13). This expansion of consumers has led to disgruntled and alienated core consumers, which has resulted in the company’s